Welcome back to the Summer Session, sponsored by SettleWise. Jim and Alayna jump back in to their discussion of SettleWise and chat all things brand. How to brand, how NOT to brand, and everything in between.
Octavia reckons with the lock-in effect.
One of our core values at LodeStar is Clarity. We aspire to be honest and straightforward. Sometimes that’s easy. Sometimes, especially when the market is just “kind of OK,” that’s tough.