Deeper Thoughts

Deeper Thoughts

Some Interesting Numbers to Consider — October 12, 2021

This week, we’re going to deviate from our typical conversation and offer up our own version of a mortgage trends report! However, it’s a topic that could become increasingly important, even though few are discussing it—yet.

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Deeper Thoughts

Taking a Moment for Something Really Important – October 5th, 2021

We’re going to hit “pause” on our usual content stream for a moment. So we won’t be talking much about closing cost calculators, TRID guidelines or mortgage compliance this week. This is actually much more important (not that those other things aren’t important…).

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Deeper Thoughts

There’s More to the True ROI of Social Media Than Sales – September 28th, 2021

It really astonishes us that more mortgage-related businesses aren’t fully taking advantage of the wonderful marketing lever that social media can be. We see some brands spending thousands upon thousands on outdated or downright bad lists.

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Deeper Thoughts

Easing Margin Compression Starts with Accurate Metrics – September 21st, 2021

We throw the term “mortgage lenders” around a bit casually here at Deeper Thoughts. In most cases, it suits the purpose. However, when you get down to it, all mortgage lenders are not created equally.

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Deeper Thoughts

A Little More on the Value of Clarity – September 14th, 2021

The power of clarity, one of the beats to which the LodeStar brand marches, is never more pronounced than during the closing process of a mortgage transaction. Unfortunately, it’s usually the lack of clarity that lenders and title agents hear about from borrowers and REALTORS.

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On Clarity and The Three C’s: Bringing the Mortgage Transaction into Focus – September 7th, 2021

Well, we’re officially into the fall season. At least, as far as the mortgage industry is concerned. Although there may be some uncertainty out there about the lingering pandemic, the changing market and even conference season; think back to this time last year and compare (or contrast). We may not yet be back to “normal,” whatever that means. But we certainly are moving forward.

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Deeper Thoughts

This Autumn, There Will Be a Lot to Talk About! – August 31st, 2021

Yes, we did tease this topic a bit a few weeks ago. However, that posting was intended more as an observation or reflection on mid-summer. I hope you all managed to get a little rest and refreshment, because Labor Day, which is the virtual, annual green flag for what tends to be the most frenetic time of year in business, is on top of us. We have a lot to discuss.

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Deeper Thoughts

There’s Something to be Said for Doing One Thing Well – August 24th, 2021

First things first. Thank you to MPA for naming us among its 5-Star Mortgage Technology Providers recently. To think that our Closing Cost Calculator has propelled LodeStar onto some of the same lists occupied regularly by some of the largest companies in the mortgage industry is truly humbling.

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Deeper Thoughts

Deeper Thoughts: The Calm Before the…Frenzy?

This is the time of the year when things in the business world feel like they’ve slowed down a bit.

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