We talk often here about the mortgage lending industry putting more emphasis on the borrower/consumer experience, and using better or more technology to support that. Well now, as the market begins to change a bit, the ability to do that could very well help lenders find success in spite of change. In fact, they’ll find success because of change, and their ability to embrace it.

We recently announced that LodeStar’s own client superstar, Kelsey Wright (our Director, Customer Operations) completed a certification class with our partner ICE Mortgage Technology. The result is that Kelsey is now a certified Encompass Administrator.

The mortgage industry has finally started taking automation and digitization seriously. Extremely seriously. And we welcome that.

The intention here is not to provide an answer or preach about the evils of trade conferences. Far from it. But we are asking a question that we think it’s time to start answering: isn’t it time to modernize the way we gather and network as an industry?

What if the idea that tech puts your employees out of a job was a myth? What if effective automation and digitization actually allows employers to mobilize their people to more engaging, rewarding jobs that require more complexity and ownership?

There are few feelings more rewarding than hearing from a prospect “So-and-so highly recommends you.” That’s because it’s earned.