LLL was delighted to sit down with Sabrina Park, Head of Digital Creative Strategy at BeSmartee, one of our amazing partners. Sabrina is an inspiration to us here at LodeStar, and we were grateful for the opportunity to sit down and talk with her about BeSmartee, spring conference season, and the joys of learning new things and meeting new people.

Thinning margins call for more than just haphazard automation. The mortgage industry needs connectivity among its professionals and providers.

It’s always a pleasure when we get to talk with LodeStar’s own Director of Data Operations, Ron Carvalho. Ron’s team manages LodeStar’s fee database with a rare, contagious passion. Ron loves math, and we love picking his brain about closing fees, database management, and the joys of making the perfect spreadsheet.

We spent 2020 and 2021 focused on things like volume, capacity and turn-time, since the vast majority of mortgages being made were basic refinance loans. But now we’re going to have a more diverse array of products being marketed as lenders vie for position.

Far more than we’ve ever seen before, especially on social media platforms, mortgage-related businesses celebrated their professional women and shared their gratitude. IWD was actually a thing this year.

Longtime friend of LodeStar, Brian Rieger, discusses marketing trends, the purchase market, and how to publish meaningful content.

LodeStar’s newest salespeople, Wendy and Isaac are headed to Las Vegas for the 2022 ICE Mortgage Technology Encompass Experience Conference next week, and they couldn’t be more excited!