I’m going to take a bit of a different direction with this week’s Deeper Thoughts. But we’re now in a competitive purchase market, which means marketing and sales will be on everyone’s minds as firms compete for share. We’ll all be seeing a lot of it. Good. Bad. And ugly.
Ensuring your company is hiring from diverse backgrounds, cultures and ethnicities ensures you have the opportunity to access deep insight into local markets, making you more competitive and profitable. Let’s face it. People are more comfortable working with companies that look like and understand them.