Welcome back to Full Disclosure! Jim and Alayna sit down to discuss the state of the market over the past month, the effects of the rate cut, and how mortgage lenders are strategizing for changes ahead.

More Than Just Surviving

For a long time, the buzzword was “Survive Till ’25.” But that was then, this is now. Not only did the buzzword (surprise, surprise) overshoot how much rates would drop and inventory would improve by now, but also lenders have learned the hard way that they stand or fall on their strategy. Those who are still here, learned how to survive, regardless of how good or bad the market is.

Interest rates are still above 6%, and mortgage lenders have long ago stopped pining for those pandemic-era rates. It’s time, instead, to improve your business, tune profitability, and strategize for the next shakeup.

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